Export Settings to Upload to Insagram Stories
Lightroom offers elementary solutions for exporting your images to share on social media platforms similar Instagram and Facebook.
Maybe yous're here considering you've had your favorite photos converted into pixellated garbage subsequently uploading them to Instagram. Maybe you feel similar information technology takes too long to adjust your settings for impress vs. sharing your photos online. Whatever the case, we can tell y'all right upwardly front that dialing in your Lightroom consign settings for Instagram and Facebook in advance will streamline your prototype sharing process and keep your photo quality upwardly to par.
The all-time office is you can salve your consign settings as presets and even link to a scheduling app to farther increase your workflow efficiency.
This tutorial is part of our Lightroom Tips Series, where we give you simple guidance on how to use Lightroom more efficiently and effectively.
Steps for Dialing in Lightroom Export Settings for Instagram and Facebook
These steps should be followed AFTER you've edited your photos in Lightroom. You tin can find a couple of bonus tips in the section below (toward the finish of the article) regarding crop size and other factors that tin can be addressed while editing in Lightroom's Develop module.
Stride 1 – Open up the Export Dialog
Afterwards you've selected the photos you want to consign, open the export dialog, which you can practise one of two means:
- Printing CTRL+Shift+E (Windows) or CMD+Shift+East (Mac)
- Right click over the selected images and choose "Export"
Step 2 – Select Consign Location
When the Export Dialog box opens, you'll detect a dropdown menu just higher up the "Consign Location" section; yous can choose to export the images to your hard drive, e-mail, or CD/DVD. The option is yours, only for the purpose of this article (getting our images gear up for Instagram and Facebook), we recommend selecting your hard drive.
2a. Choose the Specific Binder Option
Next, you'll have the pick of exporting your images to a specific folder or the desktop, amid others. The ideal option is to save to a specific folder as it will prove useful in later steps for creating your own consign presets.
2b. Create and Proper name a New Consign Folder
We're going to set up a folder system for exporting images to dissimilar locations, so nosotros demand to showtime with a general binder that volition house other subfolders used for exporting images for impress, Instagram, and Facebook.

Choose "Export to: Specific Binder" and then open the driblet down carte to create the folder on your desktop (or other handy location). After y'all've named the folder, striking the "Select Folder" button in the lower correct corner.
2C. Create and Name a New Sub Folder

Cheque the "Put in Sub Folder" checkbox and name a new sub binder. Name this binder something similar "01_Instagram."
- You'll also run across a checkbox that says "Add to This Catalog," simply we generally avert this choice as information technology volition create duplicate files in the catalog.
- Finally, select the "Ask What to Practice" selection in the Existing Files dropdown carte du jour to avoid accidentally losing or misplacing files.
Step 3 – Rename the Photos
If you then desire, you can add a suffix like "_IG" to the file names in this outset sub folder to clearly identify your Instagram-bound images. To exercise this, click on the "File Rename" checkbox in the File Naming section of the Consign Dialog box.
Normally, nosotros prefer renaming files within of Lightroom and keeping those names when they're exported so that the exported file names match those in the Lightroom catalog. That said, we tend to NOT select the "Rename To" box in the Export Dialog box. This volition vary based on your personal preference.
Pace 4 – Cull Your File Settings
4a. Image Format & Colour Space
You can create several types of images, simply for the purposes of this tutorial, we recommend selecting the "JPEG" option for prototype format and "sRGB" for your color space. These recommendations come based on the general preference for near web-based applications.
4b. Suit the Quality Slider to Select Paradigm Quality

When y'all adjust the quality slider, you lot are likewise adjusting the size of the file. The higher the quality you select, the larger the file size, and vice versa. You'll discover different preferences across the spider web for this setting, merely we recommend not going below 76% to strike a nice balance between file size and prototype quality for posting on Instagram. We typically set our sliders to 85% for online purposes and reserve the 100% setting for when nosotros transport images to print.
Step 5 – Follow Instagram and Facebook Guidelines to Dial In Epitome Size
Under the Image Sizing section of the Consign Dialog box, you'll have the opportunity to set your image size. Instagram and Facebook each have their own sizing limitations; if your image resolution goes beyond the limits established by Instagram or Facebook, depending on which platform you're posting to, and then the chances of your photo getting compressed (likely into a less-than-flattering version of the original) is practically guaranteed. You lot can observe the guidelines below:
- Instagram's sizing guidelines limit image resolution to 1080 pixels broad
- Facebook'southward sizing guidelines advise yous apply the following image resolution sizes:
- Regular photos: 720px, 960px or 2048px wide
- Cover photos: 851px by 315px
- To avert compression when uploading your cover photo, go on the file size under 100KB
- Bonus: From the Facebook app for iPhone or Android, you can accommodate your account settings to e'er upload photos in Hard disk

Basically, y'all can select the "Resize to Fit" box and adapt the "long edge" in pixels, using the recommendations noted higher up (see image above too). It's worth noting that you lot do not demand to adapt your Resolution (pixels per inch) if you've checked the "Resize to Fit" box.
You can ignore the height and width and select simply 300 (or fifty-fifty 360) pixels per inch under Resolution if you're sending your images to print.
See our cropping recommendations under the Additional Tips beneath.
Footstep 6 – Add Sharpening for Online Applications

While we wouldn't recommend adding "Output Sharpening" for print, nosotros DO recommend it for sharing photos on Instagram and Facebook. It only adds an additional layer of sharpening to whatever your settings are after editing the photo in Lightroom. We recommend selecting "Screen" and "Standard Corporeality" when sharing the images online.
Stride 7 – Cull Which Metadata to Include

You have several options for selecting various metadata to include within your images, but nosotros typically select "Copyright & Contact Info But."
Footstep 8 – Include (or Do Not Include) a Watermark

Whether or not you cull to include a watermark is entirely subjective. The only time yous would definitely Not include a watermark is when you're sending the epitome to impress; otherwise, information technology'due south your call. We typically DO include a watermark when posting to Instagram or Facebook.
If you lot've never gear up a watermark, you lot can practise and so by following these steps:
- Select "Edit Watermarks" in the dropdown carte du jour under the "Watermarking" section (encounter image above). Windows users will need to select "Edit Watermarks" from the Edit menu.
- Choose your watermark type, either "text" or "graphic." If you choose "graphic," you lot'll need to upload a graphic that you've prepared in advance. Watermarks work best with PNG files that have a transparent groundwork.
- Cull your watermark options from the list presented in Lightroom. These options include size, opacity, location, etc. We recommend experimenting with the various options to see which work best for you.
- Relieve the watermark in Lightroom for present and future utilise.
- Be sure to select the "Add together Watermark" option in the Export Dialog Box to include a watermark if desired.
Stride ix – Choose Mail-Processing Options for Actions to Take after Consign
Lightroom includes several options for what y'all want to have happen after the file is exported. If you desire to do further retouching to the files in Photoshop, for example, you tin can choose the "Open in Adobe Photoshop CC 2020" option. If you don't want it to do anything, you lot can literally choose "Practise Nothing."
Step ten – Save Your Settings equally an Consign Preset
Once you've finished filling out the various sections of the Consign Dialog Box equally described in the steps to a higher place, yous can save your settings equally an Export Preset. To do this, follow the steps below:
10a. Create a New Binder for the Preset Location and Proper noun the Preset

Click on the "Add together" push under the "Preset" box and choose "New Folder" under the dropdown menu (see prototype higher up). Requite the folder a name. You'll ALSO need to name the Preset (something like "Instagram_Export" should work). Y'all can create a unlike export preset for each unlike setting that you might regularly utilise, such as "Facebook_Cover_Photo" and so on.
10b. Export Your Images
Select "Consign" subsequently you've created a new folder and named your preset. You'll now be able to use this export setting preset for time to come exports. Talk about a fourth dimension saver!
Additional Tips for Importing and Editing Photos for Instagram and Facebook
Tip 1 – Crop 4×v Vertical
This crop ratio takes up more space on the screen, which allows your photo to occupy the most real manor on the viewer'southward device. It's of import to notation that you lot should ignore this ratio if it does non do your prototype justice. Should you choose to use this attribute ratio, withal, practise so in the Develop module while editing the photo.
- Select the Crop Tool in Lightroom
- Select the aspect ratio and choose 4×5 (this will default to a horizontal layout, but you can convert it to a vertical crop by clicking "10" while hovering over the crop overlay tool (come across the image below)
- Notation: Other native Instagram ratios are included below:
- Square – 1:1 (max long side: 1200px)
- Mural – 1.91:1 (max long side: 1080px)
- Versatile – 4:three/three:4 (max long side: 1200px if portrait or 1080px if mural)
Tip ii – Schedule Your Posts in Advance Using a Quality File Transfer Method/Service
When transferring your files, you'll want to use a method that doesn't compress the files you're transferring. Apple users may prefer to stick with AirDrop while others might go with Dropbox or Google Drive. You lot can help yourself in 2 ways at once when y'all use a scheduling app like Later, Planoly, or Buffer (depending on the destination).
Conclusion
At the end of the day, social media platforms like Instagram and Facebook will compress your images to some extent, just past following the steps above, you tin can minimize the destruction and maximize your workflow efficiency.
If you use a photographic camera with wi-fi capabilities to wirelessly transfer images to your phone, y'all can follow the steps in a higher place on your mobile device and cut out the file transfer from your laptop to your phone or tablet. Our Visual Flow presets, which are also bachelor to use on your telephone or tablet, offer yet another way to get your photos to the final look and fix to post in less time. Acquire more about our Modernistic Pack and Retouching Toolkit here.
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You can observe our full workshop on Mastering Lightroom here.
Source: https://www.vfpresets.com/the-best-lightroom-export-settings-for-instagram-and-facebook/
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